Maximize Donations With Giving Tuesday Email & Website Strategies

Giving Tuesday is one of the biggest fundraising opportunities of the year—and having a strong communication strategy can make all the difference in rallying supporters and reaching your donation goals.

At ClickBid, we’re here to support your Giving Tuesday efforts with tools and resources that help you succeed. From building momentum in the weeks leading up to the big day to driving last-minute donations, this guide combines proven email ideas with digital strategies for your website and social media to help you raise more this Giving Tuesday.

👉 For a full planning checklist, check out our Step-by-Step Giving Tuesday Guide.

🗓️ Plan Your Giving Tuesday Email Campaign

Your supporters’ inboxes will be overflowing on Giving Tuesday—so your messages need to stand out. Use this timeline and email examples to build anticipation, spark engagement, and inspire action.

1 Month Out: “Mark Your Calendar”

Subject Line: Giving Tuesday is only 30 days away!
Preview Text: Get ready to make a difference with us on [Giving Tuesday date].

Message Idea:
“On Tuesday, December 3rd, we’ll join the global movement of generosity for Giving Tuesday. This year, we’re raising funds for [specific goal], and we need your help to make it happen!”

Call to Action: Encourage readers to follow your social media pages, sign up for reminders, and share your campaign.
Visuals: Add a banner image featuring your cause and Giving Tuesday branding.

2 Weeks Out: “Our Giving Tuesday Goal”

Subject Line: Help Us Reach Our Goal!
Preview Text: Let’s make a big difference together this Giving Tuesday.

Message Idea:
“Giving Tuesday is only two weeks away! We’re raising $[amount] to support [project/cause]. Your support helps us [specific impact].”

Call to Action: Invite donors to spread the word, volunteer, or give early.
Visuals: Include a progress graphic showing your goal and how funds will be used.

10 Days Out: “Countdown to Giving Tuesday”

Subject Line: [First name], we need YOUR help!
Preview Text: Countdown to Giving Tuesday—let’s make a difference!

Message Idea:
“Only 10 days left! Here are two ways you can support us now and help us hit our goal on December 3rd.”

• Share on social media
• Pledge a donation

Call to Action: Encourage supporters to share or become fundraising champions.
Visuals: Add a countdown timer or progress tracker for urgency.

5 Days Out: “Your Support Changes Lives”

Subject Line: Only 5 Days Until Giving Tuesday!
Preview Text: Your donation can change lives.

Message Idea:
“In just 5 days, we’ll come together for Giving Tuesday! Thanks to donors like you, we’ve already [highlight a past success]. This year, your gift will go even further toward [current goal].”

Call to Action: Ask supporters to commit to giving and share your campaign.
Visuals: Feature a heartfelt photo or testimonial.

Day Before: “Tomorrow’s the Big Day!”

Subject Line: Tomorrow we need your support.
Preview Text: We can’t wait for Giving Tuesday—will you join us?

Message Idea:
“Tomorrow, we’ll join thousands for Giving Tuesday, and we need your help to reach our goal of $[amount]. Your support makes it all possible—let’s make tomorrow count!”

Call to Action: Encourage early donations or pledges.
Visuals: Use an inspiring image or short video to drive excitement.

Giving Tuesday Morning: “It’s Here!”

Subject Line: Giving Tuesday is Here!
Preview Text: Give back today!

Message Idea:
“Giving Tuesday is finally here! Every donation today goes toward [specific cause]. Be part of this global movement and help us reach our goal.”

Call to Action: Add a bold, mobile-friendly Donate Now button linking directly to your ClickBid donation form.
Visuals: Use celebratory, high-energy graphics.

Afternoon Update: “We’re Almost There!”

Subject Line: [Goal %] to our goal—help us finish strong!
Preview Text: There’s still time to make a difference.

Message Idea:
“We’re halfway through Giving Tuesday and already [% progress toward goal]! Help us cross the finish line—your gift brings us closer to $[amount].”

Call to Action: Re-share your donation link and show real-time progress.
Visuals: Display a live progress bar or social-style update.

Evening Push: “Last Chance to Give!”

Subject Line: Last Chance to Give this Giving Tuesday!
Preview Text: Help us reach our Giving Tuesday goal tonight.

Message Idea:
“It’s the final stretch! Every dollar counts toward [specific impact]. Let’s finish strong together.”

Call to Action: Add a direct “Donate Now” button and encourage supporters to share your message.
Visuals: Use countdown graphics or bold callouts for urgency.

Day After: “Thank You!”

Subject Line: Thank You for Your Support!
Preview Text: We couldn’t have done it without you!

Message Idea:
“Thanks to your incredible generosity, we raised $[amount] for [cause]! Your support helps us continue to [specific mission]. We’re so grateful for your kindness.”

Call to Action: Invite continued engagement through volunteering or monthly giving.
Visuals: Use heartwarming thank-you photos or donor spotlights.

💻 Optimize Your Website for Giving Tuesday

Driving donors to your donation form is just as important as sending great emails. Make giving as seamless as possible with embedded donation tools and easy access links.

Embed Your ClickBid Donation Form

• Create your donation item under Items → Manage Items in ClickBid.
• Copy the embed code from your Online Donation Settings.
• Place it on your homepage, campaign page, or blog for a seamless giving experience.

👉 Step-by-step embed instructions here

Make It Easy to Give

• Add your donation link to your email signature leading up to Giving Tuesday.
• Generate a QR code that links to your donation form for flyers, signage, or social media posts.
• Cross-link everywhere: newsletters, blogs, board updates, and text-to-give messages.

📱 ClickBid QR Code Guide 

📣 Use Social Media to Drive Action

Social platforms are where Giving Tuesday buzz happens—and where your donation link should live.

Post frequently throughout the day:

• Share impact stories and short videos.
• Post progress updates (“We’re 75% to our goal—help us finish strong!”).
• Encourage staff, board members, and volunteers to share your link.
• Use #GivingTuesday to join the global movement.

📊 Nonprofits posting 3–5 times on Giving Tuesday see significantly higher engagement and donations.

💬 Highlight Impact in Every Message

Make your communications about donors, not just your cause. Showcase:

• Matching gifts: “Every $1 donated today will be doubled by our sponsor!”
• Recurring giving: Encourage monthly gifts for year-round impact.
• Donor covers fees: Let supporters stretch their gift further.

💸 Double the Donation Integration Guide
👉Set Up Recurring Giving 

🚀 Final Tip

Your supporters want to give—you just need to make it easy for them. With well-timed emails, an embedded donation form, and strong promotion across your website and social channels, you can amplify your Giving Tuesday results.