A Step-by-Step Guide for a Successful Giving Tuesday

October 1, 2025

#GivingTuesday is right around the corner — one of the biggest global days of generosity! Whether you’re a seasoned ClickBid user or setting up your first campaign, we’ve got you covered with simple, effective strategies to make this your most successful GivingTuesday yet.

1. Create a Giving Tuesday Event

Creating a new event in ClickBid allows you to keep reporting and branding separate from a signature event that your organization hosts. If you already have a donation campaign event created or want to use an existing event, that works too!

2. Customize Your Event and Online Donation Page

Utilizing ClickBid’s Text-to-Give/Online Donation page is the quickest and easiest way to accept donations. Creating a customized landing page that tells the story of your mission is crucial. Not only can it fit your branding, but it also fosters a friendly giving experience that makes it quick and easy to submit donations. 

Within your event page, include ideas like:

  • Fundraising Goals
  • Funding Impact 
  • Mission Related Images
  • Campaign Progress 
  • Matching Opportunities

View Sample Event Pages Here

3. Prepare for Distribution 

Make giving effortless. With ClickBid, donors can give in seconds — no matter how they find you.. ClickBid offers a few ways for people to get started and donate. You can either share a custom QR code provided, share your donation link, or communicate the simple Text-to-Give process. Multiple options are available for your donors to use based on what’s most convenient for them!

  • Scan a QR Code
  • Share a Donation Link
  • Text ‘Keyword’ to (855) 800-4975

to (855) 800-4975

For additional Giving Tuesday communication materials, take a look at our blog, GivingTuesday Email Content. This blog includes a sample communication guide with dates and content to help you perfect your Giving Tuesday communication plan! 

4. Promote Your Cause and Start Accepting Donations! 

You don’t have to wait until Giving Tuesday (Tuesday, December 2nd) to promote your campaign. We actually recommend promoting the event as far as 1 month ahead. It doesn't hurt to keep reminding your audience about the significance of this day and how they can get involved with your charity. 

Share links, QR codes, or give instructions through multiple channels such as: 

  • Newsletters
  • Social Media Posts
  • Email Campaigns
  • Website
  • Community Networking Boards
  • Local Business Bulletins 

You will want to encourage everyone to donate and keep your audience posted on the success of your campaign. After the big day is over, you can make a follow-up post providing your supporters with a grand total of their donations and thanking them for their continued support.

Giving Tuesday-1

5. Embed Your Donation Form On Your Website 

Keep donors engaged by letting them give directly on your website — no redirects, fewer clicks. Embedding your ClickBid Donation Form on your Giving Tuesday page creates a smooth, trustworthy experience that encourages more completed donations.

Once embedded, your form can stay live year-round, allowing supporters to give anytime while keeping all donation data tracked in ClickBid. You’ll also save time by syncing reporting information with your CRM.

Why embedding works:

  • Builds donor confidence by keeping them on your branded site

  • Increases conversion rates with fewer clicks

  • Simplifies reporting and donor management

  • Works for any campaign, all year long

👉 Step-by-Step Embed Instructions Here

It’s Time to Get Started! 

You’re ready to launch your Giving Tuesday campaign! With ClickBid’s tools and resources, you can inspire generosity, simplify giving, and track every gift — all in one place.

Follow our guide for the best optimization of ClickBid’s platform and the simplest setup to date. We hope your organization feels inspired and well-prepared for the busiest and most crucial day of fundraising!

For all our Giving Tuesday resources, check out the links below. 

Giving Tuesday Email Content

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