---
title: "ClickBid Brand Refresh: The Journey to Crazy Simple Event Fundraising | ClickBid"
description: For 20+ years, our event fundraising platform has helped manage over 10,000 events. Here's why we decided now was time to refresh our brand.
image: https://blog.cbo.io/hubfs/Imported_Blog_Media/murad-2.png
---
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- [How to Plan the Best Silent Auction](https://blog.cbo.io/plan-a-silent-auction)
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# ClickBid Brand Refresh: The Journey to Premium Event Fundraising
September 28, 2022
## **History of ClickBid**
20 years ago, as a very young freelancer, I was asked to be part of a project to improve the results of a fundraising event. The event had very unique items to auction off. They were porcelain masks painted and signed by music celebrities around the world. For this nonprofit, a paper auction just would not do justice.
This was the birth of computer-based bidding. 12 computers, placed on top of kiosks, spread around the venue. All a guest needed to do was type in their bidder number, pick an item and place a bid. The system handled all the math, bidding, and receipts.
One moment that stands out to me when I think back was the request of a senior board member. “I am a retired person who doesn’t use computers. If I can’t make a bid in less than 10 seconds, we’re gonna do paper!” Under that mandate, the first and easiest computer bidding system was created.
Since then, our all-in-one event fundraising platform has successfully managed 10,000+ events. We credit that to our undying belief that if we combined our expertise in fundraising with our expertise in technology development, we could build a platform that truly focused on our nonprofit’s bottom line and fundraising needs.
## **The ClickBid logo over the years**
First ClickBid Logo
2011
2015
2016
2019
2022
## **The ClickBid story**
Sometime around 2016 or 2017, we were building new features and improvements. In fact, we were building so many new features that it was hard to keep up with our development. We would roll out a new feature and our support team had little time to become familiar with it.
Out of this situation, the words “Why aren’t we simple?” showed up on a whiteboard in the office.
It was put there as a question but more so a mandate. Organizations would rather run a smooth event that hit their goals than spend too much time learning complex features and reading tutorials.
Unlike a CRM or “daily platform” like Gmail, nonprofits spend shorter bursts of time in ClickBid. They shouldn’t be overwhelmed.
The writing on the whiteboard stuck, and soon, those words started showing up in meetings as a challenge to new features. It even became part of our logo. It has been a beacon for us in all our development efforts.
## **Our ongoing effort to being streamlined**
Being streamlined isn’t automatic.
But in an industry where many of our competitors insist on certain enhancements, we believe the secret to a successful event is still simplicity.
That’s why our mantra is the same. Make it streamlined yet efficient. Help nonprofits and charities change the world one event at a time by making it easier than ever to manage their fundraising efforts and let donors contribute to their causes, regardless of where they are.
It is our hope that our updated brand and website would help capture and share that story.
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## Related Posts
[](https://blog.cbo.io/golf)
## [13 Fun Revenue Enhancers to Add to Your Golf Fundraiser](https://blog.cbo.io/golf)
[-2.png)](https://blog.cbo.io/6-fundraising-games)
## [6 Fundraising Games to Increase Event Revenue](https://blog.cbo.io/6-fundraising-games)
[](https://blog.cbo.io/plan-a-silent-auction)
## [10 Steps to Plan the Perfect Silent Auction](https://blog.cbo.io/plan-a-silent-auction)
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ClickBid
ClickBid’s Event Fundraising Platform is the premier software for charities, specializing in ticket sales, event promotions, and auctions.
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- [Raise the Paddle](https://try.cbo.io/paddle-raise-events/)
- [Online Auctions](https://try.cbo.io/online-auction-software/)
- [Silent Auctions](https://try.cbo.io/silent-auction-software/)
- [Event Ticket Sales](https://try.cbo.io/event-ticket-sales/)
- [Mass Messaging](https://try.cbo.io/mass-messaging/)
- [Custom Event Pages](https://try.cbo.io/custom-landing-pages/)
- [Event Registration](https://try.cbo.io/event-registration/)
- [Fundraising Features](https://try.cbo.io/fundraising-features/)
- [Mobile Bidding Software](https://try.cbo.io/mobile-bidding-software/)
- [Online Donations](https://try.cbo.io/online-donation-platform/)
- [Peer to Peer Fundraising](https://try.cbo.io/peer-to-peer/)
- [Recurring Donations](https://try.cbo.io/recurring-donations/)
- [Text to Give](https://try.cbo.io/text-to-give-features/)
- Other Features
- [Integrations](https://try.cbo.io/integrations/)
- [AuctionGPT](https://try.cbo.io/auctiongpt/)
- [Dedicated Advisor](https://try.cbo.io/dedicated-advisor/)
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