Giving Tuesday is one of the biggest fundraising opportunities of the year, and having a strong communication strategy can make all the difference in rallying supporters and hitting your donation goals.
At ClickBid, we’re here to support your Giving Tuesday efforts with tools and resources designed to help you succeed. Whether you’re building momentum in the weeks leading up to the big day or need inspiration for those crucial last-minute emails, we’ve got you covered with sample content to kickstart your creativity.
For a more detailed strategy, be sure to check out our Step-by-Step Giving Tuesday Guide.
1 Month Until Giving Tuesday: “Mark Your Calendar”
Subject Line: Giving Tuesday is only 30 days away!
Preview Text: Get ready to make a difference with us on [Giving Tuesday date].
Content Ideas:
- Message: “On Tuesday, December 3rd, we will join the global movement of generosity for Giving Tuesday. This year, we’re raising funds for [specific goal], and we need your help to make it happen! Get ready to make an impact.”
- Call to Action: Encourage readers to follow your social media pages for updates, sign up for reminders, and spread the word.
- Visuals: Use an engaging banner image that highlights your cause and Giving Tuesday.
2 Weeks Out: “Our Giving Tuesday Goal”
Subject Line: Help Us Reach Our Goal!
Preview Text: Let’s make a big difference together this Giving Tuesday.
Content Ideas:
- Message: “Giving Tuesday is only two weeks away! This year, we’re raising $[amount] to support [project/cause]. Your support will help us [specific impact]. Together, we can make this happen!”
- Call to Action: Invite donors to spread the word, volunteer, or even consider early giving.
- Visuals: Include a progress bar or graphic showing the goal and how funds will be used.
10 Days Out: “Countdown to Giving Tuesday”
Subject Line: [first name], we need YOUR help!
Preview Text: Countdown to Giving Tuesday – Let’s make a difference!
Content Ideas:
- Message: “Only 10 days left until Giving Tuesday! We’re counting down the days and getting ready to make a huge impact. Here are two ways you can support us now and help us hit our goal on December 3rd.”
- Share on social media
- Pledge a donation
- Call to Action: Encourage supporters to spread the word on social media or become a fundraising champion.
- Visuals: Add a countdown timer to emphasize the urgency.
5 Days Out: “Your Support Changes Lives”
Subject Line: Only 5 Days Until Giving Tuesday!
Preview Text: Your donation can help us change lives on Giving Tuesday.
Content Ideas:
- Message: “In just 5 days, we’ll come together for Giving Tuesday! Thanks to donors like you, we’ve already [highlight a past success or testimonial]. This year, your gift will go even further as we work toward [current goal].”
- Call to Action: Ask supporters to commit to giving on the big day and share with their networks.
- Visuals: Use a powerful photo or testimonial quote that emphasizes the impact of their support.
Day Before Giving Tuesday: “Tomorrow’s the Big Day!”
Subject Line: Tomorrow we need your support.
Preview Text: We can’t wait for Giving Tuesday. Will you join us?
Content Ideas:
- Message: “Tomorrow, we’ll join thousands of people for Giving Tuesday, and we need your help to reach our goal of $[amount]. Your support makes it all possible. Let’s make tomorrow count!”
- Call to Action: Encourage early donations or pledges for those who can’t give on the day.
- Visuals: Include a high-energy, motivational image that encourages action.
Day of Giving Tuesday: Morning Email
Subject Line: Giving Tuesday is Here!
Preview Text: Give back today!
Content Ideas:
- Message: “Giving Tuesday is finally here! Every donation you make today will go toward [specific cause/goal], and with your help, we can change lives. Will you be a part of this global movement?”
- Call to Action: Include a large, bold “Donate Now” button to make giving easy.
- Visuals: Use festive or celebratory graphics that evoke urgency and excitement.
Day of Giving Tuesday: Early Afternoon Email
Subject Line: [Goal %] to our goal and we need your help!
Preview Text: There’s still time to make a difference on Giving Tuesday.
Content Ideas:
- Message: “We’re halfway through Giving Tuesday, and thanks to incredible supporters like you, we’re [% progress toward goal]! But we’re not done yet. Every gift gets us closer to our goal of $[amount]. Can we count on you to help us cross the finish line?”
- Call to Action: Reiterate the opportunity to donate, sharing links and donation buttons.
- Visuals: Show a real-time progress bar or update to create urgency.
Day of Giving Tuesday: Evening Email
Subject Line: Last Chance to Give this Giving Tuesday!
Preview Text: Help us reach our Giving Tuesday goal tonight.
Content Ideas:
- Message: “It’s the final stretch of Giving Tuesday, and we still need your support to reach our goal! Every dollar makes a difference, and your gift will have a lasting impact on [specific cause]. Let’s finish strong together.”
- Call to Action: Include a direct donation button and encourage supporters to share the email.
- Visuals: Feature a time-sensitive image or graphic that encourages immediate action.
Day After Giving Tuesday: “Thank You”
Subject Line: Thank You for Yesterday’s Support!
Preview Text: We couldn’t have done it without you!
Content Ideas:
- Message: “Thanks to your incredible generosity, we raised $[amount] for [cause]! Your support means the world to us and to those we serve. With your help, we’re able to continue to help [specific element] and provide crucial support for our community. We couldn’t have done it without you and your commitment to our organization.”
- Call to Action: Encourage ongoing engagement (signing up for updates, volunteering, etc.).
- Visuals: Use heartwarming photos from your organization or thank-you graphics.
By following this timeline and using these content suggestions, nonprofits can create a consistent, engaging campaign that keeps their audience motivated and excited as Giving Tuesday approaches. It’s all about creating urgency, building community, and thanking supporters for their generosity.